Mealtime Heroes
Some heroes wear capes. Others: Aprons & Crocs. This campaign is about the everyday heroes who make mealtime amazing. From planning to budgeting, it’s not an easy job, but with Amazon Fresh as a sidekick, mealtime can always be a win. In this campaign, Amazon Fresh set out to drive brand awareness in the LA market through TV, Digital, OOH, Social and In-Store and urge customers to visit their local store or shop online. As the creative lead, my role was to work with our cross-functional partners including marketing, leadership and our external agency to lead creative direction and ensure Amazon Fresh's differentiated brand and offering shined through the campaign. Marketing Lead: Jenny Aboudou Brand Strategy: Ryan Hall Agency: Confidant