Hey there, I'm Courtney
an Art Director and Visual Designer based in San Jose, California, with over 8 years of experience. I bring a diverse skill set to the table, delivering impactful visual designs and creative strategies across a spectrum of projects, including 360 marketing campaigns, social media, photography, video content, brand identity, retail, and digital platforms.
In my free time, I'm an avid at-home cook who loves experimenting with new recipes, a gamer who enjoys RPGs and puzzle solving games, a road trip enthusiast (good tune required), a diy-er and crafter, and a proud dog parent to Milo & Lola. I also lend a hand to a friend's small business as the Assistant Dog Director of Elliott’s Pet Care.
experience
Senior Art Director, AWS Identity & Checkout
2022 – 2024
TLDR: Led visual identity for Just Walk Out technology, Amazon One and Amazon Dash Cart brands. Designed content for B2B and B2C audiences. End-to-end art director for video and photo productions. Manager of organic social channels.
Creative lead for Just Walk Out technology, Amazon One, and Amazon Dash Cart brands, spearheading the development and maintenance of their visual identities. Including steering the visual design direction for the Dash Cart brand launch and realigning the Just Walk Out brand with AWS standards while enhancing its alignment with brand values.
Developed content and assets across various platforms, including websites, social media, pitch decks, trade shows, emails, landing pages, signage, paid media, out-of-home advertising, one-pagers, case studies, and infographics.
Directed content and creative strategy for organic social channels such as Facebook, Instagram, and LinkedIn, ensuring tailored engagement with both B2B and B2C audiences.
Managed end-to-end production for photo and video shoots. This involved crafting shot lists, providing creative direction, overseeing agency partners, directing talent on set, supervising post production edits, and organizing final asset storage and sharing through the DAM system.
Led creative strategy and visual design for bespoke B2B and B2C campaigns from conception to execution, resulting in impactful and successful campaign launches.
Associate Creative Director, Amazon Fresh
2021 – 2022
TLDR: Led the creative team of art directors and visual designers in charge of the end-to-end execution of 360 evergreen and 20+ seasonal campaigns, photography and video content creation and organic social media.
Defined creative direction and brand style for photography and video shoots. Led team of art directors in executing bi-weekly and seasonal shoots to produce 1000s of content assets yearly for social, in-store signage, digital campaigns, weekly circulars and seasonal event marketing.
Developed creative direction for a comprehensive creative playbook for all organic social channels. Directed bespoke social media campaigns for Instagram, Youtube and Tiktok. Notably, launched the Amazon Fresh Tiktok channel amassing over 112K+ followers and 1.2M+ views within the first month.
Led concepting and creative execution for the Amazon Fresh Food Fest relaunch campaign. Developed creative strategy for photography, video and campaign guidelines and development of promotional assets, OOH, experiential, streaming tv, store signage and paid media with agency, Confidant.
Directed creative for mass media campaign, Mealtime Heroes, in the Los Angeles market. Creative included a range of TV, social media, digital, in-store and OOH driving customers to store and lifting brand awareness.
Senior Art Director, Amazon Fresh
2020 – 2021
TLDR: Lead creative for Amazon Fresh Stores seasonal campaigns, photography and weekly circular.
Art directed 20+ seasonal campaigns from concept to execution. Developed creative playbook for each campaign, worked with production designers to ensure creative consistency across all campaign deliverables. Developed the end-to-end creative process for how future campaigns were managed with internal stakeholders.
Developed the unique brand photography style including recommendations for lighting, camera angles, set design, prop guidance and post-production best practices.
Art directed bi-weekly and brand photoshoots producing hundreds of assets used for in-store signage, promotions, weekly circular, mass media and digital campaigns. Responsible for end-to-end shot lists, managed photo studio team, provided on-set and post-production direction.
Spearheaded the creative direction for the weekly circular. Managed production designs in the weekly execution of the circular, bar-raising the creative and ensuring consistency week-to-week.
Visual Design Manager, Lidl US
2020
TLDR: Manager and art director for the Special Project creative team, responsible for executing in-store signage and environmental graphics, seasonal campaigns, bi-annual magazine and brand development.
Led the creative team of visual designers in charge of the end-to-end execution of the bi-annual magazine.
Art directed quarterly, seasonal in-store signage flips from concept to print production.
Led creative strategy for Lidl brand visual identity and development
Senior Visual Designer, Lidl US
2017 – 2020
TLDR: Lead designer for weekly advertising media and special projects.
Maintained visual design standards and provided guidance to junior designers for weekly advertising media.
Developed creative for environmental store design and signage for the new ‘marketplace’ concept store. Worked with procurement and executive leadership to prove out concept and roll-out to future stores.
Art directed and designed page layouts for bi-annual magazines from wireframe and content ideation to pre-press production.
Visual Designer, Lidl US
2016 – 2017
Created end-to-end design for weekly advertising media including circulars, in-store signage, print and paid digital assets. Worked with marketing, promotions, purchasing and executive team on optimal weekly circular layout.