Lidl Marketplace
In early 2019, Lidl wanted to update the look and feel of their in-store concept. Lidl was looking to create a marketplace feel focused on high-quality and calling attention to their destination categories. We achieved this by giving the store a more high-end feel and focusing on the highlights of each key category. Role: Creative Lead Concept / Creative Direction / Design Execution / Project Management In collaboration with Karolin Jean In-Store photos: Tyler Darden