*** Mockup tote bags are not to scale
Lidl Grand Opening Totes
The Lidl events team wanted to create a commemorative tote to give out during Lidl store grand openings. The bag was a way for Lidl store staff to give a small gift and to help educate new customer on Lidl’s BYOB (bring/buy your own bag) policy. The tote was designed on a state level that included graphics related to that state. The design was also created with the Lidl primary colors to help with brand recognition. Role: Graphic Designer In collaboration with: Jane Lee & Christoper Katalinas